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AWARDING FURNITURE DESIGNERS AT MIFF 2007

The Malaysian International Furniture Fair 2007

Kuala Lumpur, Malaysia (23th October 2006) - The Malaysian International Furniture Fair 2007 will be held from 6 - 10 March 2007 at the Putra World Trade Centre (PWTC), the Kuala Lumpur Convention Centre (KLCC) and the MATRADE Exhibition and Convention Centre (MECC) in Kuala Lumpur, Malaysia, will feature a new addition to its current series of awards.

In conjunction with MIFF 2007, MIECO Chipboard Bhd will stage the very first MIECO Designer’s Choice Award 2007. The Award was initiated by MIECO Chipboard Bhd and is co-organised with MIFF Sdn Bhd. The objectives of the Award is to promote and drive the creativity and innovation, in particular, the usage of particleboards for Malaysian furniture designs that befits the new lifestyle of today. This contest is open to the furniture manufacturers that are based in Malaysia, as well as individual professionals and students from the Art & Design Institutes in Malaysia. There will be three furniture categories comprising of kitchen, office and home furniture.

With new and existing furniture designers as participants, the MIECO Designer’s Choice Award also serves as a platform for potential and current furniture designers to display their creative designs and gain recognition in the industry. At the same time, it will also encourage designers to develop networks with local and overseas industry players, creating the opportunity to start their career or enhance their career development in the industry.

The competition will be judged by a selected panel of professionals and experts from reputable Interior Design houses, Art & Design Institutes and the Malaysian Society of Interior Design. Winners will be announced during the MIFF 2007 over three days coupled with a series of presentations for each category. Furniture prototypes of the finalists will be displayed at the main podium of the Putra World Trade Center (PWTC) and other MIFF 2007 fairground venues during the final selection of winners.

MIECO is the pioneer in particleboard manufacturing in Malaysia using rubber wood with three factories located within Malaysia. It also has the single largest particleboard line in the Asia-Pacific region. With innovation and technology being the principal driving factors in the growth of MIECO, its production of particleboards are of the highest quality which conform to international standards. After establishing itself as dominant player in the domestic market, MIECO now exports to over 20 countries including China, Taiwan, Japan, Korea, Hong Kong, South East Asia, the Indian subcontinents, the Middle East, Africa, and the Australasian countries with a representative office in Guangzhou, China and a regional office in Hong Kong.

The MIECO Designer’s Choice Award will complement the existing awards at MIFF that are held every year namely the Furniture Excellence Award co-organised with the Malaysian Furniture Promotion Council (MFPC) and the Best Presentation Award which is co-organised with the Malaysian Timber Council (MTC). While the Furniture Excellence Award gives due recognition for innovation and creativity in furniture designs, the Best Presentation Award focuses on the recognition of efforts by exhibitors on the creativity and innovation of booth designs at MIFF.

With the three awards in line for MIFF 2007, visitors can expect the fair to be filled with a certain degree of competitiveness among the exhibitors and much anticipation until the judging process is over and the results announced at the prize presentation ceremonies.

• ＜MIFF Sdn Bhd＞
• 99-1 Villa Shoplex Pudu Impian III　Jalan Pudu Ulu, Cheras　56100 Kuala Lumpur, Malaysia
  Telephone　+ 603 - 9282 2888
  Facsimile　+ 603 - 9286 1551
  E-mail　　info@miff.com.my
  ＵＲＬ　 http://www.miff.com.my
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• （2006/11/07）